OUR STORY

Striving for better is in our nature

We set out to create an entirely new category of shoes inspired by natural materials, guided by an ethos to create better things in a better way. We’ve made a lot of progress, but we’re just getting started.

OUR JOURNEY FROM NZ
It’s all part of making better things in a better way.
Our story began in New Zealand in 2007, the passion project of former professional footballer Tim Brown.
Disillusioned with over‑branded shoes made with petroleum‑based synthetics, he saw an opportunity to do things better.

Better Things

We work with—not against—Mother Nature, favoring both recycled and natural materials like responsibly‑sourced Merino wool, tree fiber, and sugarcane. Every choice we make is a step toward a world we could all feel better about living in.

LEARN MORE ABOUT OUR MATERIALS

Better Ways

We innovate with a greater goal in mind: preserving our planet for future generations. As a certified B Corp, we use a data‑driven approach to invest in projects, systems, and tools that maximize our opportunity for positive impact.

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